All the King’s Men
Identity and microsite design for all-male London a cappella group All the King's Men, returning to the Edinburgh Fringe fesitval for a second successive year. Design work included festival fliers, posters, t-shirts, stickers, wristbands and animated GIF banner ads on top of the standalone microsite.Visit site
The group required a microsite to advertise festival dates, showcase videos and photos and allow visitors to download a press release and media assets.
Having already created the festival identity which was to be used on posters, flyers, t-shirts and online banner ads, I extended the 'Putting it together again' theme (the title of the group's show at the Fringe) to an interactive single-page microsite, with animated scrolling between content and as many large, visual interactive elements as possible.
The Men enjoyed a very successful two-week stint at the summer festival, with most performances being sold out. The microsite and indeed campaign design were very well received by the public and press alike.