All the King’s Men

The skinny

Identity and microsite design for all-male London a cappella group All the King's Men, returning to the Edinburgh Fringe fesitval for a second successive year. Design work included festival fliers, posters, t-shirts, stickers, wristbands and animated GIF banner ads on top of the standalone microsite.

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All the King's Men at the Edinburgh Fringe 2011

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The not-so-skinny

Project overview

The group required a microsite to advertise festival dates, showcase videos and photos and allow visitors to download a press release and media assets.

Responsibilities

Having already created the festival identity which was to be used on posters, flyers, t-shirts and online banner ads, I extended the 'Putting it together again' theme (the title of the group's show at the Fringe) to an interactive single-page microsite, with animated scrolling between content and as many large, visual interactive elements as possible.

Technical deets

The site uses various plugins to handle the interactive elements, including Slimbox, and Videobox, for the photo and video modal lightboxes respectively. It alse uses TwitterJS and ShareThis plugins in the 'blog' section of the site.

Outcome

The Men enjoyed a very successful two-week stint at the summer festival, with most performances being sold out. The microsite and indeed campaign design were very well received by the public and press alike.

Neil
Carpenter

Design & front-end development