A pretty sweet suite of Facebook page apps for King's College London - bringing a bit more glamour and brand presence to the world of Facebook profile customisation, and making the most of social data APIs to minimise the need for manual updating.Visit site
Having decided it was time to add a few new features to the King's Facebook profile, we began looking at what was possible with page apps. We found that most of the pre-made app plugins were generic and bland, so we decided to develop our own suite of four apps; 'Our campuses' - an interactive Google Maps-powered overview of King's central London campuses, 'YouTube' - the latest and most popular videos uploaded by King's, 'Twitter' - a feed of, and profiles from, King's main corporate Twitter accounts and 'Useful links' - directing back to the King's website.
I led the project from within the Marketing Department at King's, collaborating with colleagues in the External Relations Directorate on the content and structure of each app. From there I was solely responsible for the design, build and integration of the apps in to King's Facebook profile.
Feedback for the pages apps has been very positive, and in the three weeks following launching the apps, likes and 'total reach' have increased steadily at around 5% per week.