Neil
Carpenter

Design & front-end development

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The Milk Matters

The skinny

Infinite-scrolling and super interactive site for Cravendale's "The Milk Matters". Animations, transitions, games, polls, cats, terms & conditions, this has it all.

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The not-so-skinny

Project overview

Revamp of Cravendale's official website, by Outside Line / Saatchi & Saatchi.

Responsibilities

I led the front end build for the desktop site - responsible for site core architecture / functionality.

Technical deets

The site is built on Backbone, utilises a good few JS plugins - Masonry (pending pull request version, from @sakabako), jQuery Easing, Spin.js, Phosphor, jQuery Cookie and jQuery rAF. It's heavy on the CSS transitions / animations, creating a lively and interactive experience. Go check it out.

Outcome

  • The Milk Matters
  • The Milk Matters
  • The Milk Matters
  • The Milk Matters
  • The Milk Matters
  • The Milk Matters
  • The Milk Matters
  • The Milk Matters
  • The Milk Matters
  • The Milk Matters

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