Neil
Carpenter

Design & front-end development

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Love Cravendale

The skinny

"Always on" online redemption platform for Cravendale milk, comprised of a full-featured desktop web app and bespoke mobile site.

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The not-so-skinny

Project overview

Online prize and reward redemption site from Cravendale's, by Outside Line / Saatchi & Saatchi.

Responsibilities

Working as part of a 5-strong dev team, I led the front end development for the desktop / tablet site and was responsible for the majority of the front end work for the mobile site.

Technical deets

The site front end is built on Backbone, jQuery, Underscore.js and Modernizr, and uses various libraries, plugins and extensions such as Backbone Query Parameters, jQuery Cookie, Swipe.js and Select 2. The back end is a custom CMS build on CodeIgniter. For more info see the humans.txt file.

Outcome

  • The Milk Matters
  • The Milk Matters
  • The Milk Matters
  • The Milk Matters
  • The Milk Matters
  • The Milk Matters
  • The Milk Matters
  • The Milk Matters
  • The Milk Matters
  • The Milk Matters
  • The Milk Matters
  • The Milk Matters

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